AI Mastery for Entrepreneurial Success: Revolutionizing Small Business Marketing - Workshop 2 - Marketing in the Digital Economy Series
Wed September 18, 2024 12:00 pm - 2:00 pm
$49.00
You may be able to receive this workshop free of charge. Create an account or login to your dashboard to check your eligibility.
By 2025, the average person is expected to interact with AI-driven devices or applications over 4,800 times per day – that's about once every 18 seconds!
63% of small businesses are adopting AI technologies, indicating a significant trend towards digital transformation in the small business sector.
Small business sales teams that use AI have observed a 50% increase in productivity.
This interactive online workshop, led by Serena Neumerschitsky of SEA45, will explore the integration of AI in small business marketing, covering essential AI tools and strategies. Participants will engage in hands-on activities, practical demonstrations, and collaborative discussions to understand how to effectively implement AI for enhanced customer engagement and improved marketing outcomes.
The session will conclude with a Q&A, offering personalized advice and insights for applying AI techniques in various business contexts.
Learning Outcomes:
Attendees will receive individualized guidance on implementing AI in their marketing strategies, tailored to the unique challenges and opportunities of small businesses, offering a practical and applicable approach to adopting AI. The workshop will introduce participants to the latest AI tools and techniques in digital marketing, including AI-driven customer segmentation, content automation, and predictive analytics, showcasing how these can significantly enhance efficiency and impact.
Bio: Serena Neumerschitsky is Owner and Principal Consultant of SEA45 Compliance, Consult & Creative, a Canadian Digital Marketing & Management Firm that coaches small businesses, not for profits, government projects, and educational institutes through navigating, optimizing, and streamlining business identities in the digital economy.
As a lover of all things design and mentoring Serena has a degree in Fashion, Design and Technology, from The Wilson School of Design, and has shared that knowledge building and teaching Design and Technology programs at The Wilson School of Design, LaSalle College Vancouver, Okanagan College, and North Island College.
Before devoting herself to education and entrepreneurism full time, Serena spent a decade in apparel working with brands such as MEC, Cannondale, Sugoi, Sport Chek, Atmosphere, Canadian Tire, Mark’s, Diadora, McKinley, Firefly, Huntshield, Woods, Outbound, Bootlegger, David Suzuki, Vancouver Canucks and many more.
Community Futures British Columbia
myCommunityFutures
33163 2nd Ave
Mission BC V2V 6T8 1-604-289-4222 information@communityfutures.ca
Mon to Fri: 8:30am to 4:30pm
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ABOUT COMMUNITY FUTURES BRITISH COLUMBIA
CFBC is the provincial association for the Community Futures Development Corporation. Since 1992 we've been fostering entrepreneurship and economic development in rural BC through our 34 member offices. Learn More.
RECONCILIATION STATEMENT
We are grateful to live and work with people from across many traditional and unceded territories, covering all regions of British Columbia. We are honoured to live on this land and are committed to economic development and growing small businesses together.
1-604-289-4222
information@communityfutures.ca
