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Workshops

Ideal Client / Target Persona

Tue January 13, 2026
11:00 am - 12:00 pm
$30.00

You may be able to receive this Workshop free of charge. Create an account or login to your dashboard to check your eligibility.

To be successful in the sales and marketing of your business, you need to deeply understand the audience you’re trying to attract. What problem(s) are you trying to help them solve? How does your product or solution help their pain?  

Learning Outcomes:

 In this workshop, you’ll learn the best approach to discovering the characteristics and attributes of your ideal customer and how to use this information to create your target personas – “real people” with faces, names, goals and challenges. 

Presenter:

GLORIE AVERBACH
MyCEO
Glorie Averbach

Bio: Glorie is a seasoned tech entrepreneur with a passion for business, community service, and mentorship. After successfully launching and selling three companies in the home and building automation technology sector—culminating in her final exit in 2016—she co-founded myCEO.ca, a coaching and consulting firm dedicated to empowering small to mid-sized businesses, women-led startups, and nonprofit organizations. Through strategic planning, actionable insights, and hands-on support, Glorie and her partner help clients grow their impact, surpass their goals, and bring their visions to life. Glorie’s career has taken her on an adventurous journey across ten cities in three countries on two continents, enriching her perspective on life and business and informing her entrepreneurial approach.

Upcoming Workshops

Reels that Convert to Sales
Friday Jan 16, 2026
11:00 am to 1:00 pm
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Marketing for Mere Mortals
Tuesday Jan 20, 2026
10:00 am to 11:00 am
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Key Elements of Service Contracts
Wednesday Jan 21, 2026
12:00 pm to 1:00 pm
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Header Photo: Kelowna BC
CONTACT
Community Futures British Columbia
myCommunityFutures
33163 2nd Ave
Mission BC V2V 6T8
Phone 1-604-289-4222
Email information@communityfutures.ca
Mon to Fri: 8:30am to 4:30pm

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ABOUT COMMUNITY FUTURES BRITISH COLUMBIA
CFBC is the provincial association for the Community Futures Development Corporation. Since 1992 we've been fostering entrepreneurship and economic development in rural BC through our 34 member offices. Learn More.

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We are grateful to live and work with people from across many traditional and unceded territories, covering all regions of British Columbia. We are honoured to live on this land and are committed to economic development and growing small businesses together.
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