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Master the art of creating a standout social media presence with AI-driven tools and techniques. This workshop will teach you how to craft compelling content, analyze performance metrics to understand what resonates with your audience, and optimize campaigns for maximum impact. Learn strategies to grow your followers, foster meaningful engagement, and build lasting connections with your target audience through a well-executed social media plan.
Learning Outcomes:
Craft Compelling Social Media Content: Learn to create engaging posts and campaigns that resonate with your audience using AI-driven tools.
Analyze and Optimize Performance: Gain skills to interpret performance metrics and refine your strategy for maximum impact and growth.
Build Meaningful Audience Connections: Develop techniques to grow your followers, foster engagement, and establish lasting relationships with your target audience.
Bio: Serena Smith is the Owner and Principal Consultant of SEA45 Compliance, Consult & Creative, a Canadian Digital Marketing & Management Firm that supports small businesses, not-for-profits, government projects, and educational institutions in developing and expanding resilient, future-ready businesses. Her work goes beyond traditional consulting by integrating Generative Artificial Intelligence (GAI) to help clients navigate, optimize, and streamline their operations in the digital economy.
In addition to private consulting, Serena delivers specialized workshops and advisory services through national programs with Community Futures BC and the Chamber of Commerce Canada. Her facilitation includes work in Accessible Entrepreneurship, Entrepreneurs with Disabilities, PRIDE/LGBTQ2S+ programming, rural and remote business development, and disaster recovery relief initiatives. She is known for her ability to translate complex digital strategies into practical, inclusive tools for diverse communities across Canada.
With a deep love of design and mentorship, Serena holds a degree in Fashion, Design and Technology from The Wilson School of Design, writing and teaching design and technology programs at The Wilson School of Design, LaSalle College Vancouver, Okanagan College, and North Island College. Serena is also the Co-Founder and Founding President of North Island Cannabis, Vancouver Island’s first licensed cannabis retailer.
Before devoting herself to education and entrepreneurship full time, Serena spent a decade in the apparel industry working with brands such as MEC, Cannondale, Sugoi, Sport Chek, Atmosphere, Canadian Tire, Mark’s, Diadora, McKinley, Firefly, Huntshield, Woods, Outbound, Bootlegger, David Suzuki, and the Vancouver Canucks.
Community Futures British Columbia
myCommunityFutures
33163 2nd Ave
Mission BC V2V 6T8 1-604-289-4222 information@communityfutures.ca
Mon to Fri: 8:30am to 4:30pm
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ABOUT COMMUNITY FUTURES BRITISH COLUMBIA
CFBC is the provincial association for the Community Futures Development Corporation. Since 1992 we've been fostering entrepreneurship and economic development in rural BC through our 34 member offices. Learn More.
RECONCILIATION STATEMENT
We are grateful to live and work with people from across many traditional and unceded territories, covering all regions of British Columbia. We are honoured to live on this land and are committed to economic development and growing small businesses together.
1-604-289-4222
information@communityfutures.ca
