Craft a brand identity that captivates and connects. This workshop dives into the fundamentals of digital design, including visual storytelling, color theory, and typography, to help you build a cohesive and memorable brand. Discover how AI tools can streamline your creative process, enabling you to design logos, brand assets, and content that authentically resonate with your audience. Learn to create a visual identity that reflects your brand’s message and leaves a lasting impression. 

 

Master Digital Design Fundamentals: Understand the principles of visual storytelling, color theory, and typography to create cohesive and impactful brand designs

 

Leverage AI for Creative Efficiency: Learn how AI tools can streamline the creation of logos, brand assets, and content that resonate with your audience

Bio: Serena Smith is the Owner and Principal Consultant of SEA45 Compliance, Consult & Creative, a Canadian Digital Marketing & Management Firm that supports small businesses, not-for-profits, government projects, and educational institutions in developing and expanding resilient, future-ready businesses. Her work goes beyond traditional consulting by integrating Generative Artificial Intelligence (GAI) to help clients navigate, optimize, and streamline their operations in the digital economy.

In addition to private consulting, Serena delivers specialized workshops and advisory services through national programs with Community Futures BC and the Chamber of Commerce Canada. Her facilitation includes work in Accessible Entrepreneurship, Entrepreneurs with Disabilities, PRIDE/LGBTQ2S+ programming, rural and remote business development, and disaster recovery relief initiatives. She is known for her ability to translate complex digital strategies into practical, inclusive tools for diverse communities across Canada.

With a deep love of design and mentorship, Serena holds a degree in Fashion, Design and Technology from The Wilson School of Design, writing and teaching design and technology programs at The Wilson School of Design, LaSalle College Vancouver, Okanagan College, and North Island College. Serena is also the Co-Founder and Founding President of North Island Cannabis, Vancouver Island’s first licensed cannabis retailer.

Before devoting herself to education and entrepreneurship full time, Serena spent a decade in the apparel industry working with brands such as MEC, Cannondale, Sugoi, Sport Chek, Atmosphere, Canadian Tire, Mark’s, Diadora, McKinley, Firefly, Huntshield, Woods, Outbound, Bootlegger, David Suzuki, and the Vancouver Canucks.